Essex Squeeze was born from the lifelong dream of two childhood friends, Cedric Hernandez and Charles De La Cruz, who grew up in the Lower East Side. Their shared vision of becoming fruit vendors, promoting healthy eating through delicious and affordable options finally came to fruition in 2020 when they opened their first location in Essex Market.
Fueling Philadelphia's Health and Wellness Movement
The new Northern Liberties cafe, a cozy 200-square-foot haven, offers nearly 40 fresh, made-to-order juices, smoothies, toasts, bowls, and newly added fresh-squeezed lemonades. The menu has superfoods and healthy ingredients designed to boost immunity and well-being.
"Essex Squeeze is a healthy and affordable taste of New York City flavor," says De La Cruz. "It isn't just a juice and smoothie bar, but it is a representation of a childhood dream come true. We are proud to bring this passion and our heart with us as we expand nationally, starting in the City of Brotherly Love."
Unique and Personalized Approach
Unlike many large juice shops, Essex Squeeze focuses on providing balanced nutrition at a more affordable price, making healthy eating accessible. They also prioritize customization, allowing customers to create their own unique drinks and bowls with an extensive array of ingredients. Their signature smoothies and juices also pay homage to the iconic NYC streets where the owners grew up and formed lasting memories.
A Perfect Fit for Northern Liberties
Hernandez and De La Cruz chose Philadelphia for their expansion due to its thriving food scene and dynamic neighborhoods that mirror the energy of their hometown. Northern Liberties's blend of history, evolving culture, and diverse community was the perfect fit for their brand.
"This is the fastest growing neighborhood in Philadelphia right now," explains Hernandez. "It has great roots and history, but it's also evolving, changing, and bringing a diverse mix of people into one place."
Hernandez also highlights the area's strong fitness community, diverse workout options, and access to green spaces like Liberty Lands, aligning with Essex Squeeze's commitment to health and wellness.
From Humble Beginnings to National Expansion
Essex Squeeze's journey is a testament to the power of passion and perseverance. Despite facing challenges during the pandemic, the owners persevered, recognizing the growing need for healthy and immune-boosting options. Their dedication to providing affordable, nutritious, and delicious food has fueled their success, leading to five thriving locations in New York City and their first foray into national expansion with the Philadelphia opening.
With more Philadelphia locations on the horizon and further national expansion plans, Essex Squeeze is poised to become a household name in the health food industry.
Experience the Freshness:
Visit Essex Squeeze in Northern Liberties today and discover the invigorating flavors of their freshly made juices, smoothies, toasts, and bowls. Their commitment to quality, affordability, and customization sets them apart, offering a unique and refreshing alternative to traditional fast food.
