Embracing the"Soda Renaissance"
The"Fizz by Loews Hotels"program is launching this summer at Loews properties across the country,tapping into the cultural revival of artisanal sodas and the growing interest in low-and no-alcohol cocktails.This new offering builds on the success of the brand’s previous"Free Spirited by Loews Hotels" program, which brought a new level of craft and care to spirit-free beverages.
The program reflects a growing guest preference for mindful consumption without compromising on flavor,experience,or fun.Each property will feature a selection of house-made sodas and spritzes,created by expert"Fizzologists"using fresh herbs,local ingredients,and house-made syrups.
“Fizz by Loews Hotels celebrates the art of carbonation in a way that’s seasonal,creative,and completely customizable,” saidMark Weiss,Senior Vice President of Food&Beverage and Design at Loews Hotels&Co. “It’s a program rooted in consumer choice and connection, designed to bring joy to every one of our guests, no matter how they like to drink.”
A key feature of the"Fizz"program is its flexibility.Each unique beverage is availablespirit-free or can be customized with a spirit add-on,offering guests the power to personalize their experience.This inclusive approach ensures that whether guests are abstaining,lightly engaging,or simply craving something unexpected,there is an elevated option available.
The program aims to blend nostalgic charm with modern creativity,proving that"mindful"doesn't have to mean "minimal." By focusing on high-quality, fresh ingredients and regional culinary influences, Loews is positioning soda not just as a complement to a meal, but as a celebration in itself.
