Insomnia Cookies cookie's namesake,Seth Berkowitz,founded the company in his dorm room at the University of Pennsylvania.The new South Philadelphia storefront,named Insomnia CookieLab,also boasts a public cookie lab.Located across from Geno's Restaurant and Pat's Restaurant.The bakery is open until 2:00 a.m.on weekdays,and until 3 a.m.on weekends.
The new shop features a counter to the left of the cookie counter,which opens to a neon-lined hallway.The shop offers a variety of customizable cookies and other treats,including chocolate chip and peanut butter chips.Insomnia Cookies even serves milkshakes made from chocolate chips or other treats.
