Insomnia Cookies cookie's namesake, Seth Berkowitz, founded the company in his dorm room at the University of Pennsylvania. The new South Philadelphia storefront, named Insomnia CookieLab, also boasts a public cookie lab. Located across from Geno's Restaurant and Pat's Restaurant. The bakery is open until 2:00 a.m. on weekdays, and until 3 a.m. on weekends.
The new shop features a counter to the left of the cookie counter, which opens to a neon-lined hallway. The shop offers a variety of customizable cookies and other treats, including chocolate chip and peanut butter chips. Insomnia Cookies even serves milkshakes made from chocolate chips or other treats.
