Ballard Brands in Philadelphia

Ballard Brands is a privately-held hospitality and food service company formed by Paul, Steven, and Scott Ballard. After achieving success as franchisees for Smoothie King and PJ's Coffee in Louisiana, Georgia, and North Carolina, the three brothers reunited in Louisiana to expand their footprint as PJ's franchisees and open the first WOW Cafe (now WOW American Eats) in 2001.

Ballard Brands in Philadelphia

In addition to restaurant operations, management, and franchising, the Company has a large catering and special events business and a coffee and tea business. These four primary lines of business are managed from their headquarters in Mandeville, Louisiana, just north of New Orleans, and offices in Philadelphia, Pennsylvania.

The brothers started as franchisees and grew that experience and knowledge into becoming franchisors. Today, over 50 WOW American Eats franchised locations and over 125 PJ’s Coffee of New Orleans franchised locations. The Franchising Division includes WOW American Eats, PJ’s Coffee of New Orleans, Board House Serious Sandwiches, and Buena Onda. These brands are present in 30 states, as well as Vietnam and Kuwait.,

The Restaurant Division is comprised of restaurants the brothers own and operate and totals 21 restaurants in 3 states. This Division expanded in July 2018 with the acquisition of the Jose Garces Restaurant Group. Today, the restaurant portfolio comprises various brands, including PJ's Coffee, WOW American Eats, Amada, Tinto, Village Whiskey, Olde Bar, Volver, JG Domestic, and Buena Onda.

The Catering and Restaurant Management Services Division also recently expanded as part of the acquisition of the Jose Garces Restaurant Group. The full-service catering business delivers world-class cuisine and impeccable hospitality to every kind of celebration. Also, it includes exclusive access in the Philadelphia market in venues such as the Kimmel Center for Performing Arts, the Academy of Music, the Merriam Theater, and the CHUBB Hotel and Conference Center, to name a few. The restaurant management business provides all restaurant-related services, from concept development to culinary development to restaurant management.

The Coffee and Tea Division includes a roasting and packaging facility in New Orleans where we source coffee from around the world and then roast, package, and distribute it throughout the United States and our international franchisees. Coffee and Tea is sold through various channels to include grocery, convenience, and petroleum stores, food service, office coffee, hotels, e-commerce, retail locations, and on-site food service companies. We also offer private label options. Our coffee division focuses on the top one percent of origin-based coffees and includes premium green coffee from our two direct trade farms in Nicaragua and Honduras. We recently expanded our coffee offerings to include a ready-to-drink (RTD) line of nitro-coffee and iced latte coffee products.