A Vision of a Different Kind of Steakhouse
The driving vision behind Rockwell&Rose comes from General Manager Tim Killeen,a 27-year hospitality veteran."I wanted to help Phil [Scotti, the owner] create something new, not the same old steakhouse done time and time again,"Killeen explained.The goal is to create a place that feels special enough for a milestone celebration but is equally welcoming for a casual pre-theater dinner or a meal with out-of-town family.
This philosophy is woven into the restaurant's design. The space, which formerly housed a portion of the Norman Rockwell Museum, will be filled with lush greenery and a color palette of soft greens, antique pinks, and gold. The four distinct dining spaces—the Rockwell Dining Room, the Walnut Room with its sweeping park views, the intimate Rose Room, and a vibrant Oyster Bar—are designed to feel both elegant and homey.
A Name with Deep Philly Roots
The name itself tells a story of place and family. "Rockwell" is a direct nod to Norman Rockwell and the building's past as the headquarters of Curtis Publishing,where magazines that shaped American culture were created.The"Rose" in the name is a heartfelt tribute to owner Phil Scotti’s mother, Rose Scotti. For Scotti, a native of the Philadelphia suburbs, launching this new, personal concept is a true homecoming.
A Menu of Elevated Classics
The kitchen at Rockwell&Rose will deliver the steakhouse classics guests expect,but with a focus on choice and creativity.The menu will be built around exceptional cuts of meat and the freshest seafood,sourced from trusted local vendors.A standout feature will be the live raw bar,where staff will shuck oysters and build giant seafood towers right before the guests' eyes. The commitment to quality extends to a full dessert menu and homemade pastas, ensuring every part of the meal is an experience.
One of the most creative dishes revealed is the "Freedom From Want," a Thanksgiving-inspired "porchetta-style" turkey dish that pays homage to one of Rockwell's most famous paintings.
Set to open its doors onOctober 8,2025, Rockwell & Rose is more than just a new restaurant; it's a thoughtful and personal addition to the Washington Square neighborhood. By marrying a timeless tribute to Americana with a modern vision of hospitality, it promises an experience that lingers long after the last bite.
