Win Win Coffee's CoffeePLUG Revolutionizes Global Coffee Supply Chain

Philadelphia-based Win Win Coffee, a Black-owned business, is piloting CoffeePLUG, a revolutionary digital platform connecting African diaspora farmers directly with coffee buyers. Co-founders Matthew Nam and Nikisha Bailey developed this technology to address the inequities and inefficiencies they faced while sourcing beans for their coffee roasting business.

CoffeePLUG aims to transform coffee sourcing by offering:

  • Direct Connections: Eliminating middlemen, enabling farmers and buyers to establish direct relationships and foster transparency.
  • Fair Pricing: Dynamic, real-time pricing based on commodity exchange rates and AI algorithms, ensuring farmers receive fair compensation.
  • Faster Delivery: Streamlined logistics and in-country processing capabilities ensure fresher coffee delivered within a week, sometimes even in 2-3 days.
  • Cost Savings: Buyers can save up to 30% or more due to the elimination of middlemen and streamlined processes.
  • Quality Assurance: All farmers undergo rigorous vetting and quality assurance to meet Specialty Coffee Association standards.
  • Traceability: Buyers can trace the origin of their beans and connect with the farmers, enhancing marketing and storytelling.

CoffeePLUG currently sources from 400 Afro-Colombian farmers and plans to expand its reach to half a million farmers globally. The platform is in beta testing with diverse partners, including schools, hospitals, cafes, and restaurant groups.

This innovative platform not only benefits farmers and buyers but also promotes economic development and empowerment within the African diaspora. Win Win Coffee's CoffeePLUG is poised to reshape the global coffee industry, creating a more equitable and sustainable future for all stakeholders.

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