A Vision of a Different Kind of Steakhouse
The driving vision behind Rockwell & Rose comes from General Manager Tim Killeen, a 27-year hospitality veteran. "I wanted to help Phil [Scotti, the owner] create something new, not the same old steakhouse done time and time again," Killeen explained. The goal is to create a place that feels special enough for a milestone celebration but is equally welcoming for a casual pre-theater dinner or a meal with out-of-town family.
This philosophy is woven into the restaurant's design. The space, which formerly housed a portion of the Norman Rockwell Museum, will be filled with lush greenery and a color palette of soft greens, antique pinks, and gold. The four distinct dining spaces—the Rockwell Dining Room, the Walnut Room with its sweeping park views, the intimate Rose Room, and a vibrant Oyster Bar—are designed to feel both elegant and homey.
A Name with Deep Philly Roots
The name itself tells a story of place and family. "Rockwell" is a direct nod to Norman Rockwell and the building's past as the headquarters of Curtis Publishing, where magazines that shaped American culture were created. The "Rose" in the name is a heartfelt tribute to owner Phil Scotti’s mother, Rose Scotti. For Scotti, a native of the Philadelphia suburbs, launching this new, personal concept is a true homecoming.
A Menu of Elevated Classics
The kitchen at Rockwell & Rose will deliver the steakhouse classics guests expect, but with a focus on choice and creativity. The menu will be built around exceptional cuts of meat and the freshest seafood, sourced from trusted local vendors. A standout feature will be the live raw bar, where staff will shuck oysters and build giant seafood towers right before the guests' eyes. The commitment to quality extends to a full dessert menu and homemade pastas, ensuring every part of the meal is an experience.
One of the most creative dishes revealed is the "Freedom From Want," a Thanksgiving-inspired "porchetta-style" turkey dish that pays homage to one of Rockwell's most famous paintings.
Set to open its doors on October 8, 2025, Rockwell & Rose is more than just a new restaurant; it's a thoughtful and personal addition to the Washington Square neighborhood. By marrying a timeless tribute to Americana with a modern vision of hospitality, it promises an experience that lingers long after the last bite.
